American Banker (04/28/08) P. 10; Launder, William
Users of Credit Karma will be able to see how paying down their debt or building a longer credit history impacts their credit score. The San Francisco-based start-up, which was launched in January, plans on adding features to the free site that will allow consumers to compare credit scores based on a number of factors, including one's age, hobby or whether they live in a "red" or "blue" state. Credit Karma, which makes its money by hosting targeted advertising to consumers based on their credit quality, counts home equity lenders among its partners. The Web site uses credit scores from the Chicago-based credit bureau TransUnion.
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